The Theater Stap, known from the series 'Tytgat Chocolat' on the Belgian national television channel, for which they received the prize for Best European Fictions series at the European Media Awards, participated in the activities. The actors, each of whom has a disability, performed a playful act with bicycles to symbolically kick the windmill in motion.
“The wind turbine will provide approximately 33 percent of our manufacturing plant’s electricity needs,” says Roger Chantillon, vice president and general manager, Performance Tapes Europe. “It will significantly reduce our CO2 output and it will save Avery Dennison an estimated 150K € per year in energy costs.”
During the inauguration, the wind turbine was officially activated with a simple push of a button by Roger Chantillon, together with Miguel de Schaetzen, CEO Eneco Wind Belgium, and Eric Vos, Mayor of Turnhout. The push set in motion the wings of the new turbine and also highlighted the commitment to sustainability processes and programs at the Turnhout facility. As part of the activities, a sustainability fair consisting of booths where experts provided further explanation on each of the initiatives the facility is working on was well received by the 150 of people that attended the three hour event.